I was asked to design the 2017 Holiday Theme. In the past we have worked with an agency to create the seasonal themes, but in 2017 we were asked by the organization to bring it back in-house. With this we had to overcome many process challenges. The biggest one we faced was that we had to design this in the exact opposite order of how a theme should be designed, starting with side-stacks and finishing with the holiday name and lockup.
I worked with my manager and copywriter to create a complete style guide including fonts, colors, graphic elements, a signage system, individual signs, lockups and a Black Friday theme. We shared this out with our partners within the Lowe’s organization along with our agency partners to ensure the theme is being used per our guidelines so it appears the same across all channels.
